The Glenlivet: Lift Your Spirits
Holiday Experiential and Social Media Campaign______________________________________
Concept, Creative Direction, Copywriting, Client Presentation by Ted Johnston
Concept, Creative Direction, Copywriting, Client Presentation by Ted Johnston
An extended time of social separation is difficult for everyone. But even with COVID hanging around, the holidays provide the perfect chance to reconnect with friends and share drinks and good times safely, with extra helpings of smooth holiday cheer.
This campaign gave consumers multiple safe options for gathering together during the pandemic, in person in small groups and virtually in large ones, all while lifting their spirits with added servings of humor as well.
Just what the doctor ordered!
This campaign gave consumers multiple safe options for gathering together during the pandemic, in person in small groups and virtually in large ones, all while lifting their spirits with added servings of humor as well.
Just what the doctor ordered!
Social Media Campaign
#What?
With everyone masked up for safety, forget trying to understand what anyone is saying. Embrace the muffled confusion!
Instead, Tweet @ us with the hashtags #TheGlenlivet and #What? and tell us what you’d most like to say. And we’ll send you a custom branded mask with your quote on it! The best submissions each day will be featured on each of our Social Media pages, and will help spread the fact that masks save lives.
The Glenlivet is also partnering with tech companies Spatial and Zoom, and will give people virtual places to safely gather. With or without a Virtual Reality headset. For free!
But that’s not all! For every consumer submission, The Glenlivet will donate $10 toward the purchase of new Personal Protective Equipment for frontline personnel.
And that’s no joke.
#What?
With everyone masked up for safety, forget trying to understand what anyone is saying. Embrace the muffled confusion!
Instead, Tweet @ us with the hashtags #TheGlenlivet and #What? and tell us what you’d most like to say. And we’ll send you a custom branded mask with your quote on it! The best submissions each day will be featured on each of our Social Media pages, and will help spread the fact that masks save lives.
The Glenlivet is also partnering with tech companies Spatial and Zoom, and will give people virtual places to safely gather. With or without a Virtual Reality headset. For free!
But that’s not all! For every consumer submission, The Glenlivet will donate $10 toward the purchase of new Personal Protective Equipment for frontline personnel.
And that’s no joke.
The Glenlivet: Lift Your Spirits
Client PresentationChallenge
While the country remains in lockdown, consumers are facing daunting problems they’ve never encountered. What kind of altruistic gesture can we perform to improve people’s lives that will also benefit the brand?
Solution
Smiles and laughs are very contagious. By exploring pandemic-affected social scenarios in a humorous way and placing The Glenlivet at the epicenter, we can reduce stress and make the brand the catalyst for great times in a difficult world.
Concept
Lift Your Spirits
Activation
Making people happy is a wonderful thing to do at any time, but during this most difficult time, it can be heroic. The Glenlivet is leading the way to bigger smiles and better times by providing new outlets for people to gather safely and celebrate the holidays together.
The Glenlivet is also partnering with tech companies Spatial and Zoom, and will give people virtual places to safely gather. With or without a Virtual Reality headset. For free!
Shopper Marketing
When the country starts to open up to retail businesses again, it’ll be important to continue safety protocalls. In off-premise outlets, consumers can easily stay safe and get involved with the brand by wearing custom branded masks the come with any purchase of The Glenlivet. In liquor stores, value-added 750mL Holiday packaging comes with branded masks and two branded Glencairn snifters to encourage safe gatherings.
Social Media Campaign
#What?
With everyone masked up for safety, forget trying to understand what anyone’s saying. Embrace the muffled confusion!
Instead, Tweet @ us with the hashtags #TheGlenlivet and #What? and tell us what you’d most like to say. And we’ll send you a custom branded mask with your quote on it! The best submissions each day will be featured on each of our Social Media pages, and will help spread the fact that masks save lives.
But that’s not all! For every consumer submission, The Glenlivet will donate $10 toward the purchase of new Personal Protective Equipment for frontline personnel. And that’s no joke.