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The Glenlivet: Lift Your Spirits

Holiday Promotion and Social Media Campaign

An extended time of social separation is difficult for everyone. But the holidays provide the perfect chance to reconnect with friends and to share drinks and good times safely, with extra helpings of smooth holiday cheer.

This campaign gave consumers multiple safe options for gathering in small groups during the pandemic, while lifting their spirits with humor at the same time.

Just what the doctor ordered!

Social Media Campaign
#What?

With everyone masked up for safety, forget trying to understand what anyone is saying. Embrace the muffled silence!

Instead, Tweet @ us with the hashtags #TheGlenlivet and #What? and tell us what you’d most like to say. And we’ll send you a custom branded mask with your quote on it! The best submissions each day will be featured on each of our Social Media pages, and will help spread the fact that masks save lives.

The Glenlivet is also partnering with tech companies Spatial and Zoom, and will give people virtual places to safely gather. With or without a VR headset. For free!

But that’s not all! For every consumer submission, The Glenlivet will donate $10 toward the purchase of new Personal Protective Equipment for frontline personnel.

And that’s no joke.
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The Glenlivet: Lift Your Spirits

Client Presentation

Challenge
While the country remains in lockdown, consumers are facing daunting problems they’ve never encountered. What kind of altruistic gesture can we perform to improve people’s lives that will also benefit the brand?

Solution
Smiles and laughs are very contagious. By exploring pandemic-affected social scenarios in a humorous way and placing The Glenlivet at the epicenter, we can reduce stress and make the brand the catalyst for great times in a difficult world.

Concept
Lift Your Spirits

Activation
Making people happy is a wonderful thing to do at any time, but during this most difficult time, it can be heroic. The Glenlivet is leading the way to bigger smiles and better times by providing new outlets for people to gather safely and celebrate the holidays together.

The Glenlivet is also partnering with tech companies Spatial and Zoom, and will give people virtual places to safely gather. With or without a VR headset. For free!

Social Media Campaign
#What?

With everyone masked up for safety, forget trying to understand what anyone’s saying. Embrace the muffled silence!

Instead, Tweet @ us with the hashtags #TheGlenlivet and #What? and tell us what you’d most like to say. And we’ll send you a custom branded mask with your quote on it! The best submissions each day will be featured on each of our Social Media pages, and will help spread the fact that masks save lives.

But that’s not all! For every consumer submission, The Glenlivet will donate $10 toward the purchase of new Personal Protective Equipment for frontline personnel. And that’s no joke.
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Contributions:
  Concept, Creative Direction, Art Direction, Copywriting, Client Presentation

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