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NESTLE WATERS: Halloween

Limited Edition 8oz Bottle Labels
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Best American Graphic Design Award - Graphis Magazine


These custom illustrated, award winning Halloween label designs takes the scariness to epic levels! Targeted toward kids aged 9-12, these labels for Nestle Pure Life water make it cool and fun to be healthy and hydrated on Halloween.

This campaign became so successful that Nestle Waters updated and ran the same promotion each Halloween for three years, winning multiple awards and setting sales records in the process.


Nestle, water, bottle, Halloween, monsters, Frankenstein, cartoon, comic, cute, kids, scary, fun, funny, art, social media, Ted, Johnston, Creative, Studios, creative, director, illustration, illustrator, artist, advertising, marketing
Frankenstein’s Monster
The classic monster! The challenge? How do you create a semi realistic-looking monster while making it fun and not too scary at the same time? Like this!


Nestle, water, bottle, Halloween, monsters, Frankenstein, Bride, cartoon, comic, cute, kids, scary, fun, funny, art, social media, Ted, Johnston, Creative, Studios, creative, director, illustration, illustrator, artist, advertising, marketing
Bride Of Frankenstein
Her famous scream had to be fun and approachable, just like her man. But it also had to be true to the story or she would just look like some crazy lady with wacky hair.


Nestle, water, bottle, Halloween, monsters, Mummy, cartoon, comic, cute, kids, scary, fun, funny, art, social media, Ted, Johnston, Creative, Studios, creative, director, illustration, illustrator, artist, advertising, marketing
The Mummy
The reanimated Pharoah in his classic pose and disintegrating wrappings struck terror (and laughter) into the hearts of trick or treaters everywhere.


Dracula
The Prince Of The Undead is thirsty and searching for new victims. Hopefully, some friendly kids will share a bottle of Nestle Pure Life water. He really is thirsty after all.


Nestle, water, bottle, Halloween, monsters, Scarecrow, cartoon, comic, cute, kids, scary, fun, funny, art, social media, Ted, Johnston, Creative, Studios, creative, director, illustration, illustrator, artist, advertising, marketing
The Scarecrow
Imagine being lost in a lonely cornfield late at night and happening upon this guy! Wait, they’re supposed to scare away the crows, right? Ah, well.


Nestle, water, bottle, Halloween, monsters, Spider, cartoon, comic, cute, kids, scary, fun, funny, art, social media, Ted, Johnston, Creative, Studios, creative, director, illustration, illustrator, artist, advertising, marketing
The Spider
In a moldering den beneath the ground lies this terrifying arachnid and his millions of adorable tiny offspring just waiting to climb all over your crawling skin. Sheesh!


Nestle, water, bottle, Halloween, monsters, Ghost, cartoon, comic, cute, kids, scary, fun, funny, art, social media, Ted, Johnston, Creative, Studios, creative, director, illustration, illustrator, artist, advertising, marketing
The Ghost
The transparent apparition with the crooked smile has been haunting mansions for all eternity. Now, his big, black googley eyes are fixed on you. OoOOooOooOOo!


Nestle, water, bottle, Halloween, monsters, Werewolf, cartoon, comic, cute, kids, scary, fun, funny, art, social media, Ted, Johnston, Creative, Studios, creative, director, illustration, illustrator, artist, advertising, marketing
The Werewolf
Howling at the moon all night works up an inhuman thirst. And there’s no better way to satisfy that animalistic desire than with a bottle of Nestle Pure Life water!


Nestle, water, bottle, Halloween, monsters, Pumpkin, Jack O’Lantern, cartoon, comic, cute, kids, scary, fun, funny, art, social media, Ted, Johnston, Creative, Studios, creative, director, illustration, illustrator, artist, advertising, marketing
The Jack O’Lantern
Being stuck in a lonely pumpkin patch without legs is no way to go through life! Hopefully there will be some Nestle Pure Life Water around to help this guy grow a pair.



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Creation:  Sketch, Illustrator, Photoshop

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