Nestle Waters: Halloween
Limited Edition Bottle Labels________________________
Best American Graphic Design Award - Graphis Magazine
Creative Direction, Art Direction, Illustration by Ted Johnston
These custom illustrated, award-winning Halloween label designs for Nestle Waters took the scariness to epic levels! Targeted toward kids aged 9-12, they make it cool and fun to be healthy and hydrated on Halloween.
This campaign became so successful that Nestle Waters updated and ran the same promotion each Halloween for four years, winning multiple awards and setting sales records in the process.
This campaign became so successful that Nestle Waters updated and ran the same promotion each Halloween for four years, winning multiple awards and setting sales records in the process.