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Nestle Waters: Halloween

Limited Edition Bottle Labels
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Best American Graphic Design Award - Graphis Magazine

These custom illustrated, award-winning Halloween label designs for Nestle Waters took the scariness to epic levels! Targeted toward kids aged 9-12, they make it cool and fun to be healthy and hydrated on Halloween.

This campaign became so successful that Nestle Waters updated and ran the same promotion each Halloween for four years, winning multiple awards and setting sales records in the process.
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Contributions:
  Creative Direction, Art Direction, Illustration

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©2022 Johnston Creative Studios, Inc., all rights reserved. JCS and the shield logo are registered trademarks of Johnston Creative Studios, Inc.
©2022 Johnston Creative Studios, Inc., all rights reserved. JCS and the shield logo are registered trademarks of Johnston Creative Studios, Inc.