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Nestle Waters: Halloween

Limited Edition Bottle Labels
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Best American Graphic Design Award - Graphis Magazine

These custom illustrated, award-winning Halloween label designs for Nestle Waters took the scariness to epic levels! Targeted toward kids aged 9-12, they make it cool and fun to be healthy and hydrated on Halloween.

This campaign became so successful that Nestle Waters updated and ran the same promotion each Halloween for three years, winning multiple awards and setting sales records in the process.
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Contributions:
  Creative Direction, Art Direction, Illustration

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