Irish LegacyExperiential/Live Consumer Loyalty Event
Silver Pro Award - Best Promotion Generating Brand Loyalty
Gold Reggie Award - Best Event Marketing Promotion
Concept, Creative Direction, Client Presentations by Ted Johnston
This promotion was created as an infotainment event for Diageo's family of Irish beers; Guinness, Harp and Smithwick's. Consumers could learn about the brands and their common heritage, interact with them through the event's MC and interactive modules, and enjoy free pints and food. All in the pursuit of brand loyalty.