Guinness
St. Patrick’s Day Consumer Promotion________________________
Bronze Pro Award - Best Consumer Marketing Promotion
Gold Reggie Award - Best Consumer Promotion
Connecticut Ad Club Gold Award - Best Interactive DVD
Concept, Art Direction by Ted Johnston
Guinness Draught is the quintessential Irish stout. And as such, it has the best and only claim to celebrating St. Patrick’s Day with authenticity. Absolutely nothing else is needed.
Our St. Patrick’s Day campaign used this idea to convince consumers that silly hats, beaded necklaces and (most especially) green beer were completely unneccesary.
Our St. Patrick’s Day campaign used this idea to convince consumers that silly hats, beaded necklaces and (most especially) green beer were completely unneccesary.