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Guinness

St. Patrick’s Day Consumer Promotion
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Bronze Pro Award - Best Consumer Marketing Promotion
Gold Reggie Award - Best Consumer Promotion
Connecticut Ad Club Gold Award - Best Interactive DVD

Guinness Draught is the quintessential Irish stout. And as such, it has the best and only claim to celebrating St. Patrick’s Day with authenticity. Absolutely nothing else is needed.

Our St. Patrick’s Day campaign used this idea to convince consumers that silly hats, beaded necklaces and (most especially) green beer were completely unneccesary.
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Contributions:
  Concept, Art Direction



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©2022 Johnston Creative Studios, Inc., all rights reserved. JCS and the shield logo are registered trademarks of Johnston Creative Studios, Inc.
©2022 Johnston Creative Studios, Inc., all rights reserved. JCS and the shield logo are registered trademarks of Johnston Creative Studios, Inc.