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Guinness

St. Patrick’s Day Consumer Promotion
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Bronze Pro Award - Best Consumer Marketing Promotion
Gold Reggie Award - Best Consumer Promotion
Connecticut Ad Club Gold Award - Best Interactive DVD

Guinness, Draught, beer, stout, Irish, St. Patrick’s Day, St., Saint, Patricks, Day, brewmasters, toast, DVD, green, Pro Award, Reggie award, CT Ad Club Award, Connecticut, art, social media, Ted, Johnston, Creative, Studios, creative, director, illustration, illustrator, artist, advertising, marketing
Guinness Draught is the quintessential Irish stout. And as such, it has the best and only claim to celebrating St. Patrick’s Day with authenticity. Absolutely nothing else is needed.

Our St. Patrick’s Day campaign used this idea to convince consumers that silly hats, beaded necklaces and (most especially) green beer were completely unneccesary.
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Contributions:
  Concept, Art Direction



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