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Guinness

Nationwide Low Calorie Promotion
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Silver Pro Award - Best Small Budget Campaign

The largest barrier to purchase for Guinness Draught has always been that people think it’s too heavy. Not true!
This simple, award-winning campaign took advantage of this misconception to educate consumers about the brand, as well as convey some fun nuggets of light-hearted Irish wisdom.
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©2022 Johnston Creative Studios, Inc., all rights reserved. JCS and the shield logo are registered trademarks of Johnston Creative Studios, Inc.
©2022 Johnston Creative Studios, Inc., all rights reserved. JCS and the shield logo are registered trademarks of Johnston Creative Studios, Inc.