︎     

Guinness

Nationwide Low Calorie Promotion
________________________
Silver Pro Award - Best Small Budget Campaign
Art Direction by Ted Johnston

The largest barrier to purchase for Guinness Draught has always been that people think it’s too heavy. Not true!
This simple, award-winning campaign took advantage of this misconception to educate consumers about the brand, as well as convey some fun nuggets of light-hearted Irish wisdom.
________________________  

Let’s Create Something Great!

Contact Us


©2024 Johnston Creative Studios, Inc., all rights reserved. JCS and the shield logo are registered trademarks of Johnston Creative Studios, Inc.
©2024 Johnston Creative Studios, Inc., all rights reserved. JCS and the shield logo are registered trademarks of Johnston Creative Studios, Inc.