Guinness
Nationwide Low Calorie Promotion________________________
Silver Pro Award - Best Small Budget Campaign
Art Direction by Ted Johnston
The largest barrier to purchase for Guinness Draught has always been that people think it’s too heavy. Not true!
This simple, award-winning campaign took advantage of this misconception to educate consumers about the brand, as well as convey some fun nuggets of light-hearted Irish wisdom.
This simple, award-winning campaign took advantage of this misconception to educate consumers about the brand, as well as convey some fun nuggets of light-hearted Irish wisdom.